We keep seeing reports that British consumers are hooked on their broadband connections and that more and more people are using to get online to stay connected, for information, communication and entertainment.
We even see evidence that mobile broadband is gaining a foothold amongst small to medium businesses, allowing employees to get online and continue working on the move, and American business travellers report that mobile broadband is a priority for them in terms of getting connected at airports and even in the air.
But mobile broadband is still in relatively early stages of adoption, and its business applications are only just beginning to be seen. For a mobile sales force, for example, mobile broadband is invaluable in keeping up to date. American provider of biological research BIVI supports 180 field and sales representatives, who need to connect regularly to the company’s customer relationship management system to send and receive vital information. Mobile broadband has provided a solution to the issue of staying in touch, allowing field sales people to stay connected, streamlining systems, increasing productivity and saving the company money.
And mobile broadband has even recently been suggested for use by police and rescue services personnel - again to provide up-to-the-minute information which could be vital. Like any technology, it takes some time before adoption is widespread, but as it improves and evolves, mobile broadband will prove to be invaluable in a wealth of situations.
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